I Cancer Vive
I Cancer Vive is a non profit organization started by Fringe Salon in Lennon, MI that provides beauty services and wigs to local people going through cancer treatment. They host events and makeover days throughout the year and send out care packages to people who can’t attend their events in person. Their mission is to make women feel beautiful and confident during cancer treatment since they believe that feeling good about yourself on the inside and outside will help make you a stronger fighter!
Deliverables:
Custom Logo Design
Alternative Logo Design
Submark Design
Color Palette Development
Branding Style Guide
T-Shirt Design
The owner, Trisha Browning, reached out to me because it was time for I Cancer Vive to take their branding to the next level. So we launched into a brand exploration and logo redesign project where we began to hone in on the new, fresh feel for I Cancer Vive. Trisha wanted to make sure the new logo was fun, bright and sparked joy. The new brand identity needed to exude a sense of hope, love, and strength while still being welcoming and friendly.
I wanted to create a relatively simple icon that symbolically represented what the non profit offered: both the tangible beauty services as well as the sense of community, joy, and inspiration they instill in cancer survivors. That led to the design of the styling shears with heart-shaped handles. For the primary logo, I also wanted to choose a font that felt strong but still inviting, fresh, and playful, so I decided to use a bold, chunky, capitalized sans-serif font called Alegreya Sans.
And finally, I dove into developing a color palette that felt energizing, yet comforting all at the same time. Trisha explained that most of the people their organization worked with were breast cancer survivors, so I decided to honor the breast cancer pink color with a twist, using a vibrant coral and softer blush tones for the primary colors. To round out the palette, I paired that with a soft pigeon and navy blue that allowed for versatility.
It was such a wonderful experience working with Trisha and the Fringe Team on I Cancer Vive’s rebrand. They are doing some incredible work, and I highly recommend reaching out to them to hear more about the impact they are having on their community and to experience their contagious energy firsthand! To learn more about the organization and to make a donation visit their website or follow them on social media.
Want to learn more about working together?
Tell me a bit about your project and we can schedule your free 30 minute consultation!