Adamo Designs
Adamo Designs is an innovative interior design studio owned by Aria and Sam. Their combined areas of expertise allow them to focus on specialty rooms (home theaters, home studios, specialty bedrooms, game rooms, tabletop rooms, etc.), as well as analyzing home acoustics, networking, and lighting and developing solutions for whole house audio, networking, and lighting that works with specialized interior design elements to create the best possible experience for owners.
Deliverables:
Mood Board
Custom Logo Design
Alternate Logo Design
Submark Design
Color Palette Development
Font Pairings
Branded Textures and Patterns
Branding Style Guide
I was excited about this project from the start since I absolutely love working with other creative business owners. The interior design field in particular provides the unique opportunity for me to figure out how to visually translate and communicate the design style of the owner through their branding up front.
I became obsessed with the name itself: “Adamo”, which means “to fall in love” in Latin. So I knew that overall their brand identity had to feel romantic while still capturing a sense of elegance, warmth, creativity, allure, and beauty. The illustrated key icon with its unique heart filigree detailing was born out of their mission to help their clients fall in love with their home all over again.
I was primarily inspired by the darker, vintage feel of Gothic Victorian aesthetics and Edwardian style homes they like to work on. However, I wanted to make sure that their branding was still approachable and modern - a nod to their comprehensive technological skill sets, attention to specialty spaces, and the kind of unique sense of style their clients could expect from them. That’s why everything about their brand identity plays with this delicate balance of the old and new, playful and elegant, traditional and innovative.
To reconcile they conflicting styles, I decided to integrate the vintage feeling key icon into a playfully asymmetrical logo. I paired a whimsical, bold serif font with a modern, thin sans-serif font. And the color palette itself feels as high-end as it does cozy with the rich shades of viridian and emerald green, alongside the neutral grey, white, and warm charcoal. Finally, the vintage damask patterns and intricate illustrations juxtapose the modern solid color blocks, lots of open space, and subtle gradients I’ve used to add some additional depth to every design.
Currently, I’m still collaborating with Aria and Sam to help them build their website and craft a few initial templates to get them started with their social media pages, so make sure to check back again soon to see when everything has been completed!
Want to learn more about working together?
Tell me a bit about your project and we can schedule your free 30 minute consultation!