Rebekah O’Rourke
Rebekah O’Rourke is an individual and organizational psychologist whose mission it is to work collectively with people who are invested in expanding consciousness and leveraging their roles to cultivate healthy organizations, thriving societies, and the well being of the planet.
Deliverables:
Mood Board Collaboration
Custom Logo Design
Alternative Logo Design
Submark Design
Color Palette Development
Font Pairings
Custom Website Graphics and Assets
Branding Style Guide
Web Design (including interactive table)
Rebekah found me because she was looking for someone to help her 1) elevate her branding, 2) rebuild and redesign her website in Sqaurespace 7.1, and 3) work to more clearly articulate what she offers. Her old website did not reflect her most recent work, and she wanted a modern, professional site that would actually help to connect her with the right clients. So we began the project with an in-depth target audience and competitor analysis followed by a mood board collaboration to help us narrow in on a visual creative direction.
We wanted her brand to feel expansive, creative, deep, committed, and trustworthy to really highlight Rebekah’s extensive experience in the field.
The brand needed to reflect this maturity and wisdom, so I created an elegant color palette using a rich viridian green as our primary color, while the paired back monochrome palette of black and white exuded confidence and clarity, with the neutral tan color adding a touch of warmth. We wanted to create an experience that was welcoming and personable, but one that also still felt bold and creative, so we eventually added a vivid burgundy tone as our accent color.
To prevent the brand from feeling too stuffy or “academic,” we wanted to incorporate a few playful elements to showcase Rebekah’s modern approach. We ultimately decided to design a handful of abstract geometric icons to symbolically represent some of the more nuanced concepts across her website with simplicity and ease.
Overall, Rebekah’s new website tells a story. It dives deep and gently guides new clients through what she does, how she does it, and why it matters. The clean layouts paired with the abstract decorative frames and patterns, along with the modern combination of fonts (Playfair Display, Montserrat, and a handwritten script called Santorini) all work together to balance out the old and the new.
It was such an honor to work with Rebekah to revitalize her branding after all of the hard work she has put in to building her business. We couldn’t be happier with how her new brand identity and website turned out! Check out the site here to see what we did and to learn more about Rebekah’s consulting services.
“Nicole was a wonderful guide in the process of trying to articulate and illustrate the services I offer. She provided useful feedback on both content and structure. I found her way of working to be methodical and creative, which is a rare combination. I am thrilled with the outcome and have had an excellent response from current and new clients. Thank you!”
— Rebekah O’Rourke
Want to learn more about working together?
Tell me a bit about your project and we can schedule your free 30 minute consultation!